For social media consultant Christina Olivarez, the goal is to ‘stop the scroll’
In April 2020, the streets of downtown San Antonio should have been trembling with Fiesta mayhem. Instead, they were nearly deserted.
She launched her consulting company, The Social Butterfly Gal, in 2015 after struggling to break into the TV news industry. Since then, the Mission native has developed a specialty with Instagram and done work for companies and organizations such as VIA Metropolitan Transit and Howl at the Moon downtown bar. She works mostly from her laptop in downtown coffee shops., a women’s entrepreneurship conference.
There was that study that came out about how Instagram is bad for mental health for teenagers. So they’ve really started to improve a lot, being very transparent around their algorithms and how things work, giving more control to the user.I have a list! They focus primarily on how many followers they’re going to have. I hear that constantly from businesses, like, “Make me go viral,” or “I want to have X amount of followers.” They focus primarily on those vanity metrics.
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