The psychology of groups and the internet’s propensity to amplify outlandish content has created the kind of feedback loops in which bizarre theories flourish.
have taken hold among various political and social groups on the internet.
Uscinski said that whether it’s “Game of Thrones,” “Star Wars” or the JFK assassination, people can take a plot or an event and “go to wherever they want with it.” “I think the biggest similarity is the feeling you get, the rush of hunting for the truth and discovering secret knowledge,” Boutin said by email. “I watched some 9/11 ‘Truth’ videos back in the day, and those brought about the same thrill as discovering Jon Snow's parentage.”
“You're able to create community, and then become an expert. You’ve ridden the tailcoats of the star and then you become a breakout star in that community,” Steinberg said.”You become an influencer.”said that while she enjoys the feeling of community around “Game of Thrones,” she’s also seen the lengths some fans will go to attract a following.
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