OPINION: For Buhari: A winning communication strategy
By a winning communication strategy for Nigeria leader Muhammadu Buhari, I do not mean one that will project his government and its policies in a dynamic, productive way. Every leader aims at that.
Now that he is in the garden of change, nurturing its soil and planting its seeds, I invite him to multiply his intended harvest and make his prospects and gains not only bigger than himself, but impenetrable to any negative or unpatriotic elements that may arrive after him. It is when a leader implements policies that are bigger than himself, and even contrary to his nature, that he becomes a statesman.
Under this strategy, President Buhari would report periodically to the nation in scheduled addresses, as well as on other occasions, on specific developments or issues. On some of those occasions or events, he would make himself available for questions from the mass media or the public. If transparently pursued, an approach of this nature would influence every level of governance and every public institution even without the President formally asking for it.
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