Federal Govt Lauds ARCON, NBC For Reforms In Advertising Ecosystem Business
Lai Mohammed, has extolled the Advertising Regulatory Council of Nigeria and the National Broadcasting Commission for the outcome in 2022.
According to the minister, the two regulatory bodies recorded a historic landmark in the outgone year, while setting a benchmark for further growth. “We have succeeded in making groundbreaking reforms in Nigeria’s advertising, advertisement, and marketing communications industry by reviewing the law that set up the advertising regulatory body, the Advertising Regulatory Council of Nigeria .
“This action has repositioned the body as the foremost agency of the Federal Government for the regulation of advertising practice and business in Nigeria,” he said. He added: “the Act empowers the Council to ensure the preservation of Nigerian local content and use of indigenous skills as an important element in advertising, advertisement and marketing communications services in Nigeria and for such services directed at the Nigerian market; further ensures the participation of Nigerians and Nigerian companies in the process, production, and execution of advertisement, advertising, and marketing communications campaigns targeted at the Nigerian market...
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