The Federal Competition and Consumer Protection Commission (FCCPC) has warned Coca-Cola Nigeria Limited (Coca-Cola) over misleading trade descriptions.
August 1, 2024 9:38 pmwarned Coca-Cola Nigeria Limited and the Nigerian Bottling Company Limited over the use of misleading trade descriptionssaid the companies have been carrying out unfair tactics, thereby “misleading consumers”.
“In June 2019, the Federal Competition and Consumer Protection Commission became aware that Coca-Cola Nigeria Limited and Nigerian Bottling Company Limited had commenced a migration of their Coke brand from a formulation that included regular sugar to non-nutritive sweeteners,” the statement reads said.
The commission said Coca-Cola and NBC, after regulatory intervention, still failed to take appropriate steps to “modify misleading behaviour demonstrating that the companies acted intentionally by misrepresenting Coca-Cola Original Taste Less Sugar as Coca-Cola Original Taste in a deliberate business strategy”.
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