Facebook devises educational message to combat vaccine misinformation
has welcomed Facebook’s effort to curb anti-vaccine information on its social media platform.
In other to achieve this feat, Facebook rolled out a new feature on Facebook and Instagram to combat the spread of anti-vaccine information.Facebook said on Wednesday that educational pop-up window will appear on the social media platform when users’ searches for vaccine-related contents. WHO and Facebook have been in discussions for several months to ensure people can access authoritative information on vaccines and reduce the spread of inaccuracies.Vaccine misinformation is a major threat to global health that can reverse decades of progress made in tackling preventable diseases. To ensure that misinformation on vaccines is reduced, social media platforms are being enjoined to serve as a watchdog to vaccine information available in the public domain.
Also last week, another social media platform, Pinterest announced that searches for measles, vaccine safety and other vaccine-related contents would only turn out results from reputable public health organisations.WHO said getting accurate information about vaccines has become important because vaccine misinformation can reverse the progress made in disease prevention overtime.
“Major digital organisations have a responsibility to their users — to ensure that they can access facts about vaccines and health. It would be great to see social and search platforms come together to leverage their combined reach.Mr Ghebreyesus called for innovations that support healthy behaviours to save lives and protect the vulnerable.
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