Experts have charged professional marketers to enhance their capacity by being technology savvy and also deliver finance performance marketing if they are to
“If shareholders give you N500 million to do marketing, they expect a return in tangible revenues, not just because people love the brand. They love the brand, but how much does it translate in terms of the tonnes of cartons that have been moved out of the factory? That is the language of the boardroom, and so marketing must speak the revenue and performance language.
On his part, the chief executive officer of Corporate Shepherds Limited, Idorenyen Enang, charged the marketing professionals to see themselves as value creators, as that is what the organisation is looking for. “I just want you to see yourself as a value creator, and in today’s world we real a solution, but you have to have a mindset of being adaptable because you are not going to find the same problem all the time.”
The CEO and founder of Simon Page College of Marketing, Dr. Princewill Omorogiuwa, reaffirmed that, the college will not relent in providing the skills and training that are needed to thrive in today’s world, adding that, “and we have been doing that for the last 15 years through bespoke training as a prominent marketing training provider.”
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