“During my world record-breaking DJing set, I learned that you can teach people things because eight out of the 10 days I DJ, I only played house music and I realized I was able to teach people about a genre of music they didn’t know they liked.” Nigeria
Lagos recently was home to a different kind of fun, as Budweiser, an American-style pale lager produced by Anheuser-Busch, held its second edition of BUDXLagos, a global event that connects and spotlights outstanding creative minds in music and pop culture from around the world.
The innovative and carefully curated talks, masterclasses, installations, visual arts, and performances, give creative leaders time to shine. There was also an atmosphere of good music, fun games and a great tasting beer for LDA’s who welcomed the new and exciting experience. Day one saw Trinidad & Tobago DJ and former Major Lazer affiliate, Jillionaire talk about how music is bridging the gap between Africa and the Caribbean. This was followed by DJ Obi’s talk about how he fought sleep deprivation, hallucinations, hunger, and fatigue while breaking the record during a DJ set that lasted 10 days. The day was cap off with off a night of performances featuring Jillionaire, Ycee, Rema, DJ Obi and Smallz the DJ.
“During my world record-breaking DJing set, I learned that you can teach people things because eight out of the 10 days I DJ, I only played house music and I realized I was able to teach people about a genre of music they didn’t know they liked. I presented it to them differently and they accepted it,” Obi said.
Oke-Lawal opened up to participants about his motivation for starting such a unique brand and the challenges he faced. According to the fashion designer, the hate he received only proved to him that there was an intense and urgent need to change the narrative of the metrosexual male whose fashion voice was being drowned in Nigeria.
Speaking on the unequal pay in entertainment industry and total disregard for the female gender, the self acclaimed Baby Girl for life, Toke Makinwa, explained that one simple way to overcome the unfair treatment of women in entertainment “is to become exceptionally good at your craft”, adding that “no one sees you as a female on-air personality, a female DJ, or practically a female anything. The prefix disappears because you are simply the best among men and women.
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