Elon Musk Unveils Linda Yaccarino As New Twitter CEO - Latest News
Musk, who bought the social media platform last year for $44bn, had been under pressure to find someone else to lead the company and refocus his attention on his other businesses, which include electric carmaker Tesla and rocket firm SpaceX.At NBCUniversal, Ms Yaccarino oversaw roughly 2,000 people, and was involved with the launch of its streaming service.
“If Twitter are looking to monetise better than they have been, then that would be the place to start and Linda would be the ideal person to make that happen,” said Claire Atkinson, chief media correspondent at Business Insider, who has followed Ms Yaccarino’s career for two decades. Musk immediately fired thousands of staff, including people who had been tasked with dealing with abusive posts.
At an advertising conference last month, where Ms Yaccarino interviewed Mr Musk, she reminded him of the challenges he faced winning the industry’s trust.
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