Drogba, others help Côte d’Ivoire raise $15 billion MOU - Premium Times Nigeria

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Drogba, others help Côte d’Ivoire raise $15 billion MOU - Premium Times Nigeria
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Drogba, others help Côte d’Ivoire raise $15 billion MOU

International soccer star, Didier Drogba, has helped his birthplace, Côte d’Ivoire, strike gold by helping to collect MOUs for a total of $15 billion in commitments to back tourism projects in the west African country.

The former Chelsea striker – and now UN world tourism ambassador – was part of a successful global push to promote the rising success and attractiveness of Côte d’Ivoire’s tourist economy. The country boasts a GDP growth rate of about 8 per cent in 2019 and, as a destination, it’s in third place in Sub-Saharan Africa, with 2 million international visitors, behind South Africa and Zimbabwe, ahead of Uganda, Botswana, Kenya or Mauritius .

Under the banner, Sublime Côte d’Ivoire, Didier Drogba was a key player in a team of top Ivorian business and political leaders, as well as showbusiness figures, who took a roadshow to Dubai and Hamburg. They returned with more than 15 billion dollars of funding commitments for a variety of tourism projects, from hotels, to resorts and coastline development. All the backers have been invited to attend FIHA.

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