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Doritos, the brand of flavorful tortilla chips, says that gamers face the same problem. According to their recent research, 85% of US gamers across the globe reach out for a bag of Doritos during their gaming session. The study also revealed that 30% of gamers in the US said that the sound of other people’s crunching impacts their performance, and they would welcome a solution that eliminates crunching sounds while gaming.
"The connection between Doritos fans and the gaming community is undeniable," said Fernando Kahane, Global Marketing Head at PepsiCo. "Both boldly and unapologetically embrace their individual flavors. 'Doritos Silent' recognizes this bond and demonstrates the brand's continued commitment to innovation and elevating the experience for gamers who choose Doritos."Doritos collaborated with Smooth Technology to create the artificial intelligence-powered technology.
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