Don’t make major decisions on an empty stomach, research suggests
The study, carried out by Benjamin Vincent from the University’s Psychology department and published in the latest edition of the journal Psychonomic Bulletin & Review, found that hunger significantly altered people’s decision-making.
While it was perhaps unsurprising that hungry people were more likely to settle for smaller food incentives that arrived sooner, the researchers found that being hungry actually changes preferences for rewards entirely unrelated to food. There is also a danger that people experiencing hunger due to poverty may make decisions that entrench their situation.“We found there was a large effect, people’s preferences shifted dramatically from the long to short term when hungry.
“Our research suggests this could have an impact on other kinds of decisions as well. Say you were going to speak with a pension or mortgage advisor—doing so while hungry might make you care a bit more about immediate gratification at the expense of a potentially more rosy future.
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