The Director General of the National Broadcasting Corporation, NBC, Charles Ebuebu, has listed the key areas of utilization for the Presidential grant for switching over from Analogue to the Digital Terrestrial Television platform.
He spoke during a joint press conference with the Executives-Vice Chairman of the Nigerian Communications Commission, NCC , Aminu Maida in Abuja on Thursday. He announced that under the government of President BolaTinubu, Nigeria is finally embarking on a transformative journey to achieve the Digital Switch-Over dividends for the country.
This will expedite the Analog Switch Off and enhance accessibility to FreeTV services nationwide. 'Audience Measurement: Implementing advanced audience measurement tools to provide broadcasters and the industry with detailed insights into viewership patterns, preferences, and demographics. 'Marketing & Publicity: Creating awareness and ensuring a seamless transition through nationwide campaigns that educate the public about the benefits and implications of the Digital Switch Over.
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