Dell's CMO Allison Dew talks about how the company was ahead on the direct-to-consumer trend, why dedicated agency units fail, and why privacy regs will set advertising back
as tech companies themselves were starting to come under increased regulatory scrutiny.
Business Insider talked with Dew recently about the challenges of marketing the company through its different phases, why Dell has an edge when it comes to data, and why advertising may be heading into what she called "Mad Men Era 2.0."Dell recently got relisted after being private. How do you translate that change into marketing?, the focus was on bringing together two very large companies with reasonably entrenched cultures.
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