‎Cold Call: Elon Musk’s Twitter Takeover: Lessons in Strategic Change on Apple Podcasts

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‎Cold Call: Elon Musk’s Twitter Takeover: Lessons in Strategic Change on Apple Podcasts
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🎧 'There’s issues of culture; there’s issues of technology. And we want students to explore those issues.'

In late October 2022, Elon Musk officially took Twitter private and became the company’s majority shareholder. He needed to take decisive steps to succeed against the major opposition to his leadership from both inside and outside the company.

What short-term actions should Musk take to stabilize the situation, and how should he approach long-term strategy to turn around Twitter?In late October 2022, Elon Musk officially took Twitter private and became the company’s majority shareholder. He needed to take decisive steps to succeed against the major opposition to his leadership from both inside and outside the company.

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