“They paid me 50,000 naira, I gave them 5000 naira each and kept the extra 20.”
No sooner had it hit the streets of Lagos than the video rental stores witnessed an influx and appreciation of home videos and before anyone could spell Jack, it spread to other parts of the country. Soon, the reels of the cassettes at rental stores started to get bad yet that didn’t deter people from renting.
What started off as an experiment quickly rose not just to become one of Nigeria’s biggest exports but the second-largest film industry in the world with 45 films produced every week. I asked my cousins, ‘who wants to make easy 5000 naira now?’ and asked if they wanted to act in a Nollywood film. They said ‘no’, so I told them ‘okay, I’m going’ and one of them stopped me and wore his suit. The others started wearing theirs including my sister.
Like Nnebue, Charles Okpaleke, a popular Nigerian lavish businessman, thinks business and acts business. A nightclub tycoon, a former UNN lecturer and co-owner of Play Entertainment Network, his venture into the film industry was premeditated on his insatiable need to explore and expand. His wealthy friends, the select rich in society, tell him that the secret to his wealth lies in joining a cult. To join, the one he loves the most-Merit - must be used as a sacrifice. An all-too-familiar story , many of what is known as “Asaba film” is built heavily on this notion.
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