Budweiser, the official beer of the Premier League, proudly hosted a momentous event on Sunday, May 28, 2023, in Lagos, Nigeria. The event was organised
to commemorate and celebrate the unwavering passion and dedication of Nigerian football fans who ardently follow the Premier League.
The event held at a vibrant venue in Lagos – La Madison Place in Lekki brought together football enthusiasts, celebrities, influencers, and Budweiser representatives, creating an unforgettable experience for all attendees. The evening was filled with excitement, entertainment, and an electric atmosphere reflecting Nigerian football supporters’ indomitable spirit.
Speaking at the event, Olajumoke Okikiolu, Budweiser Marketing Manager, expressed her enthusiasm, stating, “Nigerian football fans have consistently demonstrated their passion, knowledge, and love for the English Premier League. We are delighted to celebrate their unwavering support and dedication through this grand event. Budweiser has always been committed to connecting fans with unforgettable experiences, and tonight, we have truly witnessed the power of football to unite communities.
As part of Budweiser’s ongoing commitment to social responsibility, the event also featured responsible drinking initiatives such as food pairing and ensuring a safe and enjoyable environment for all attendees. We achieved this by making enough of water available and promoting frequent hydration. We also regulated the number of drinks that people could consume.
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