Amid reports that the UK is set to experience a mid-August heatwave - with temperatures predicted to stay high for the next ten days – exactly 51% revealed a trip to the beach was the most British way to spend a summer’s day
Over half of Brits reckon going to the seaside is the most quintessentially British day out, according to research. , followed by throwing the windows open at sunrise , having a picnic in the park and eating a Flake 99 ice cream .
After a survey from Cadbury Flake 99 revealed the findings, lucky families were whisked from central London to Southend-on-Sea aboard the free Flake 99 bus service this weekend for a classic seaside day out. They were able to build sandcastles, enjoying the joy of a beachside Flake 99 ice cream and paddling in the sea - after more than half of parents in London confessed that they only take their kids to the beach on rare occasions.
The Flake 99 bus was launched by Cadbury and First Bus to help more families enjoy the joy of a quintessential day at the coast. The bus will also depart from Leeds and Bradford next weekend, to head to the sandy shores of Bridlington, after almost 1 in 5 kids from Bradford and 1 in 10 from Leeds said they rarely get to experience the magic of the seaside.
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