“But it’s also a battle for the soul of the internet.” JoeBiden Trump UnitedStates
Joe Biden is rapidly scaling up his digital campaign as he scrambles to compete with Donald Trump’s formidable online operation, but Democrats say the presidential hopeful must move beyond flat speeches delivered from his basement.
While Biden talks into a camera in an empty basement studio in Delaware where he is under stay-at-home orders, Trump is center-stage, acting — successfully or not — to address the crisis and reopen the shuttered economy. They include senior digital advisor Caitlin Mitchell, a former top staffer for Elizabeth Warren’s presidential campaign.
The message? “He’s ready to lead in a moment of crisis like this, and that he has the compassion and empathy that Trump has been sorely lacking,” Biden deputy rapid response director Mike Gwin told AFP.“Online speeches from his basement won’t cut it,” warned Barack Obama campaign veterans David Axelrod and David Plouffe in a recent New York Times essay.
But Trump’s staggering digital following dwarfs that of Biden, who will need to embrace Instagram, YouTube, TikTok and Snapchat in order to compete.
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