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YouTube Music on Tuesday announced the 2021cohort for Foundry with Nigeria’s Akinbiyi Ahmed known professionally as Bella Shmurda and 26 others to receive Foundry Programme grant to invest in their content and channel development.She said that through the programme, artists would also have combined access to resources and teams that would enable them to create and launch their music with greater impact and global reach.
Awofisayo said that the 2021 Foundry Class reinforced YouTube’s commitment to supporting Nigeria’s next generation of global music stars; and playing a part in developing individual talent. She said that the Foundry programme ensured that artists could be independent and still have a successful career in music with the support of platforms like YouTube.
According to her, artists will have access to YouTube partner support and workshops, marketing, social and press promotion, its global artist development programme with a mission to support independent musicians.Shmurda, from Nigeria, joins the list of 27 artists representing 14 countries and a broad spectrum of musical heritage this year.
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