'There is more to the show than the contestants – the crew members, brands, small and medium-sized businesses, online vendors and entertainers who visit the house are also huge beneficiaries of the BBNaija show.' Nigeria BBNaija BBN Entertainment
BBNaija has revolutionised the Nigerian creative and entrepreneurial industries, the effects of which have been felt in several ancillary industries and support services such as set design, photography, audio-visual production, fashion and beauty.
The Guardian gathered that huge sums of money have been expended on items such as building design permits, civil engineering works, landscape management, heating ventilation and air conditioning as well as mechanical and electrical systems upgrade. There is a multi-million-dollar studio that accommodates the housemates located here in Lagos. The studio was designed and built by Nigerians and they also did the amazing set design too.
At the backstage making the work happen are more than 100 crew members – cameramen, photographers, housekeepers and many others in their hundreds who get paid for making the reality show a true reality.
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