The Minister of Information and Culture, Alhaji Lai Mohammed says the apprehension and attack on him over the recently ammended 6t
Recall s that the ammended code introduces new rules and regulations on web/online broadcasting, local contents, production of advertising for local goods and services, music, acquisition of sports rights, exclusivity and national emergencies.Speaking on exclusivity, the most controversial of the ammendments, the minister said the government rejigged the code to stop monopoly and boost local contents.
The minister said the code also ensures that, films, music, advertisement and series meant for consumption by Nigerians must be made in Nigeria. “With the ammended code, you cannot go and make your advertisement, films or reality show outside Nigeria and bring it to play on our airwaves.“Why must you go outside Nigeria to make a film or advertisement that can be done in Nigeria,” he said.
He said because TV stations and producers were being owe so much money, the code states that if an advertiser owe a tv station money, such advertiser cannot place advert on another channel until the indebtedness is cleared.Mohammed said that contrary to what was being speculated, the ammended code is not to favour anybody but to benefit every stakeholders and practitioners in the industry.All rights reserved.
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