ARCON moves to bridge town,gown dichotomy in marketing communication

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ARCON moves to bridge town,gown dichotomy in marketing communication
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The Advertising Regulatory Council of Nigeria (ARCON) has begun the process of entrepreneurship education among university

The Advertising Regulatory Council of Nigeria has begun the process of entrepreneurship education among university students with its yearly colloquium designed to bridge the town and gown.

Over the years, schools at all levels have been urged to remodel their curriculum to focus more on entrepreneurship education which will encourage students not only to easily adapt to real life situations but to think creatively and quickly develop critical skills such as problem solving leadership and decision making.

On the essence of the colloquium, Lekan Fadolapo, the director general of Advertising Regulatory Council of Nigeria, ARCON said it is to form collaboration between the academia and industry professional, because any industry that does not bridge the gap between town and the gown will run into crisis.

Idris was represented by Sunny Baba and Echono was represented by Vice Chancellor Federal University Kashere Gombe State, Prof Umaru Pate.

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