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Rising Waters, Sinking Dreams: Devastating impact of floods on Maiduguri local businessesDeluge of Death: Flood leaves Nigerian community in ruinsKwara Assembly and the need for better public relations, By Harafat E.
As rightly pointed out by the writer of the misleading article, Section 54 of the Advertising Regulatory Council of Nigeria mandates that no person, corporate entity, or agency can advertise products or services without obtaining prior approval from the Standards Panel. In Nigeria and all over the world, communication materials are daily being subjected to legal scrutiny to be sure they don’t run against the principle of natural justice and public interest. In other words, the principle ofIt is on this note that the issue of false or misleading representations and deceptive marketing practices under the Competition Act becomes necessary for healthy advertising practice.
A similar case in Nigeria was the MMM and other Ponzi schemes which Nigeria’s Securities and Exchange Commission , also overruled in 2022. The SEC DG, Lamido Yuguda had stated that the Commission would continuously collaborate and engage relevant agencies to eliminate completely all Ponzi schemes operations in the capital market.
Closely related was the furore generated by the Easter day advert of Sterling Bank which also brought to the fore the banana peel that often confronts the business of creatives anywhere in the world. In the said copy, which was published in major dailies on Sunday, 17 April, 2022, the bank had likened the resurrection of the Lord Jesus Christ to ‘Agege Bread’, a popular brand of bread that is very common in Agege, a suburb of Lagos.
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