Apple Inc on Thursday launched a television advertising campaign promoting its stance on data privacy, seeking to differentiate itself from tech ...
REUTERS: Apple Inc on Thursday launched a television advertising campaign promoting its stance on data privacy, seeking to differentiate itself from tech industry rivals such as Alphabet Inc's Google and Facebook Inc that have become the target of regulatory scrutiny over the issue.
The spot shows a variety situations such as people closing window blinds, doors or shower curtains to seek privacy and says,"If privacy matters in your life, it should matter to the phone your life is on. Privacy. That's iPhone." But the television spot is the first time the Apple has pressed the issue to consumers in a national ad campaign. Apple's only previous privacy advertisement was a billboard at the Consumer Electronics Show in Las Vegas in January that said,"What happens on your iPhone, stays on your iPhone."Apple's campaign comes as large technology companies are under unprecedented scrutiny of their data privacy practices.
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