AI and perhaps even a partnership with ChatGPT-maker OpenAI will likely be a driving theme at the kickoff of Apple's WWDC developers' conference in Silicon Valley, according to analysts.
AI and perhaps even a partnership with ChatGPT-maker OpenAI will likely be a driving theme at the kickoff of Apple's WWDC developers' conference in Silicon Valley, according to analysts.Since Apple makes most of its money from selling iPhones, the AI will likely focus on its devices and services working more seamlessly together. / Photo: Reuters
While Apple has been quietly including AI features in its hardware for years, it has yet to solidify its overall strategy or embrace ChatGPT-style generative AI that took the world by storm in late 2022. While its"silence has been deafening, that will all change on June 10, when Apple crosses the AI Rubicon," predicted Dipanjan Chatterjee, an analyst at research firm Forrester.
Also heavily rumored is a"flagship" OpenAI partnership that could involve an exclusive chatbot for iPhone owners and supercharge the much-derided Siri. "At the end of the day for Apple, it is about getting people to upgrade their iPhone," Milanesi said."We will see if Apple gives them a compelling reason to do that."
CEO Cook already foreshadowed his commitment to AI by putting more powerful and AI-ready chips on iPad and MacBook releases earlier this year.
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