Apple has announced the date of its next major event, where the iPhone 16 is expected to launch.
On Monday, September 9 the tech giant is hosting a special event with the tag line “It’s Glowtime.” The event will take place at 10 am PT at the Steve Jobs Theater in Apple Park and will be streamed online. Though it’s not quite clear yet what “glowtime” is referring to, embedded artificial intelligence is expected to be a key feature of the latest iPhone. In June, Apple announced a slew of generative AI features for the iPhone its annual Worldwide Developers Conference.
Research technology analyst, said the outlook for the iPhone 16 is muted, since the new AI features will be rolled out over the next few years – enhanced Siri may even come as late as 2025, for example, Zino said. “This is going to be more of an evolutionary process, rather than some big cyclical, iPhone cycle,” Zino said. Generative AI enables tools to create written work, images and even audio in response to prompts from users.
isn’t modeling a huge price spike for the iPhone 16, but the inclusion of AI capabilities “could potentially see them increase prices across the board” Zino said. Apple’s competitors have already dipped into the generative AI space, such as Samsung’s “circle to search” feature, which allows users to quickly search for information on a device’s screen with a finger gesture. CNN’s Samantha Kelly contributed to this report.
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