Adidas shareholders have filed a class action lawsuit against the brand over its failure to warn investors about the antisemitism and extreme behaviour of
The shareholders also accused Adidas of taking meaningful precautionary measures to limit negative financial exposure if the partnership ended.
Report from that year shows that Adidas was generally alluding to the risks “rather than stating that the company had actually considered ending the partnership as a result of West’s personal behaviour. Adding that Ye had that time stated that slavery was a choice during his TMZ interview.The lawsuit doesn’t name the rapper, who now goes by Ye. The suit covers anyone who bought an Adidas share from May 3, 2018 until 2023.
Adidas said its partnership with Ye ended because it doesn’t tolerate antisemitism and any other sort of hate speech” and said his comments were hateful, dangerous and unacceptable.”
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