Intel's self-driving leader on why Uber, Lyft and Tesla are in a robotaxi race for their lives.
bought for $15 billion in 2017 — called a "very, very deep study, a deep dive study" about the economics of a mobility as a service. That's the buzz term that borrowed from the big success of software as a service companies and has been coined to, among other things, pitch the Uber IPO to investors as a wholly new industry.
The Mobileye co-founder says that a self-driving system can be estimated at a cost of tens of thousands of dollars today and as a capex investment for a company that is reasonable, but not as a cost to pass along to passenger car consumers. Shashua says the real cost savings is in the autonomous driving cost curve coming down drastically, and that will have two transformative phases.
"Passenger cars cannot [put in] technology that costs tens of thousands of dollars because somebody needs to make a profit."recently, including on Thursday at an investor day when it gave a weaker three-year outlook. A slowdown in its legacy processor business for PCs is among the reasons for its interest in growing markets like data centers and potential markets of the future such as autonomous driving.
"On top of the self-driving system, in order to create mobility as a service ... here's routing optimization, there's demand analysis — where to place the robo-taxi at a strategic position such that when a customer hails for a service within a minute the car arrives at the point, handle peak hours, fleet mixes, tele-operation," Shashua said.
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