U.S. online shoppers spent a record $12.7 billion during Amazon's Prime Day event this week, according to Adobe data released Thursday.
U.S. online shoppers spent a record $12.7 billion during Amazon’s two-day Prime Day discount event this week, according to Adobe data released Thursday, amid a rush to secure discounted items like electronics, appliances, clothing and toys.
Read... U.S. online shoppers spent a record $12.7 billion during Amazon’s two-day Prime Day discount event this week, according to Adobe data released Thursday, amid a rush to secure discounted items like electronics, appliances, clothing and toys. The $12.7 billion sales figure marked a 6.1% gain from last year, Adobe said. Shoppers spent $6.3 billion on Wednesday and $6.4 billion on Tuesday. Discounts for things like electronics ran as steep as 14%, while those for clothes and toys topped out at 12% each. Demand for those goods has faded over the past year, as customers reprioritized their spending around basics.
“For months, consumers have felt the effects of persistent inflation and an uncertain economic environment, and it has pushed shoppers to embrace more flexible ways to manage their spending around the Prime Day event,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement.
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