A recovery for the advertising market could mean bright things for the big tech companies' ads businesses when they report earnings later this week.
Because of the pandemic, the travel sector is still weak. But BMO analysts said in a note Friday they believe the retail business will be able to offset that weakness for Google, where brand advertising and "a burgeoning connected TV story at YouTube are underappreciated."
"Our Advertising revenue growth goes from 35% y/y to 39% on improving advertising environment and AMZN capturing a bigger share of wallet," they wrote. RBC analysts said in a Sunday note they're expecting Twitter ad revenue to decline 5% in the third quarter year-over-year, which is better than analysts' consensus expectations of a 10% decline, and are expecting a nearly full recovery to 10% year-to-year growth in the fourth quarter.
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