The maiden edition of Africa PR and Communications Report disclosed these with verified data, facts and statistics on the continent’s public relations industry.
The report was conducted by BHM Research and Intelligence, an arm of public relations and communications company, Black House Media with verified data, facts and statistics on the continent’s public relations industry.
It stated; ‘‘Among numerous key indicators, insightful statistics from the APCR that can guide future actions by PR and communication practitioners include: 17.
‘‘Africa has enjoyed unprecedented global recognition and celebration for its arts, culture and entertainment over the last three years. This has spurred the win of numerous coveted international awards and achievements for its vast industries of creative talents. Importantly, it has also opened up new investment opportunities and new approaches to PR practice.’’
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