Farmers, processors, retailers and industry stakeholders are invited to access key industry insight at an upcoming conference hosted by the Agriculture and Horticulture Development Board (AHDB).
Farmers, processors, retailers and industry stakeholders are invited to access key industry insight at an upcoming conference hosted by the Agriculture and Horticulture Development Board .The conference will be held on October 17 in Solihull and, alongside their insight partners, AHDB will showcase the changing consumer landscape, picking out key trends that are impacting the wider supply chain in the agricultural sector to help the industry maximise future growth opportunities.
The day will kick off with the ‘Consumer trust’ session exploring the latest findings from the AHDB trust tracking research, taking an in-depth look at consumers’ views on farming and the public’s attitude and opinions across key reputational topics. This will be followed by ‘Insight into action’, taking delegates on the journey from initial research, to message testing, right through to a full marketing campaign and a presentation on ‘Exploring in-home habits’.
Industry experts from Blue Marble, TwoEarsOneMouth, Kantar, IGD and representatives from the meat processing supply chain will also be presenting. There will also be meat and dairy breakout sessions and opportunities for delegate questions.
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