Agenda for Buhari on Communications and Information Management - THISDAYLIVE via thisdaylive
With President Muhammadu Buhari set to begin his second term in office on May 29, 2019, Raheem Akingbolu feels the pulse of experts in media and marketing communications on how best the incoming administration should relate with the public in order to win their admiration
Reviewing the information management under Buhari, the Deputy Provost, Nigerian Institute of Journalism , Lagos, Dr. Jide Johnson, said the administration could have done better than it did in terms of communicating government programmes with the public had it employed the service of professional to administer the ministry.
NOA died long ago and remains in the morgue. VON and NAN only collect paltry subventions and remain charity organisations for paying salaries to helpless and hapless unproductive staff. Going forward, I think the incoming administration should look for competent and capable people. For me, I think Nigerians and its media practitioners deserve better,” Johnson said.
In addition, Akinwumi recommended a brand management specialist as minister, arguing that Nigeria’s image issue is critical and complex and requires a brand management specialist who will be working with journalists and public relations practitioners to sell government activities. He said, “As it is said, ‘you’re only as good as your last story. For this administration, this is a fresh opportunity. To get the buy in or what is called the social licence of the people, this administration needs a coordinated strategic communications plan. That process would necessitate a drastic change in government communications architecture.
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