Africa: Why does Burna Boy rock more than Nigeria’s elections?, By Azu Ishiekwene

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Africa: Why does Burna Boy rock more than Nigeria’s elections?, By Azu Ishiekwene
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From Accra to Cape Town images of Nollywood, Nigeria’s popular movie footprint, are a common staple in homes across the continent as are the sights and sounds of its pop icons who are also amongst Africa’s biggest. When politics is on the menu, however, it does not appear that the rest of the continent has […]

From Accra to Cape Town images of Nollywood, Nigeria’s popular movie footprint, are a common staple in homes across the continent as are the sights and sounds of its pop icons who are also amongst Africa’s biggest.

Two, the country is Africa’s biggest economy. With a portfolio of $6 billion, it is also the largest continental shareholder in the African Development Bank , and very often its biggest cashier in times of crisis. This intervention goes back to the liberation struggle through apartheid to multiple regional wars.

Also, it was more than mere symbolism that the continent’s richest man and Nigerian, Aliko Dangote, after voting in the presidential and National Assembly elections on February 25, granted a press interview in which he said, “People who don’t come out to vote at elections have no reason to complain when things are not going well.” Nor should African journalists who ignore the continent’s biggest political story.

But I digress. The point is, in a season when Nigeria’s new electoral law provided five months – the longest runway yet between the start of campaigns and elections – how did the media cover it? The tragic, short answer is, not much. I wasn’t particularly surprised. Yet, for all the reasons I have given and perhaps more, I was hoping that improved interconnectivity, if not increased commerce, travel, and self-interest, would spark a greater level of attention amongst the continent’s journalists in the coverage of Nigeria’s elections.

The tragedy is not only the disservice the limitations do to historically close relations between both countries, but also, content from major foreign networks are often the echo chambers of their home governments.

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