The President of the African Development Bank Group, Dr Akinwumi Adesina, has called on African financial institutions to support the emergence of a globally respected African media company that will position the news of Africa to the world.
African Development Bank Group President Dr. Akinwumi Adesina
The Bank Group president said there were many positive developments in Africa yet the continent continues to suffer misrepresentations which undermine its economic progress and investment potential. Adesina referenced a 2021 Africa No Filter Report, which revealed significant adherence to outdated and negative clichés in media reports about Africa. “It’s time for change,” he declared.He emphasised the critical nature of information and its ability to have a profound negative impact on development and investor perceptions even though an in-depth investigation by Moody’s Analytics had shown the continent was much less of a risk than many other continents.
Dr Adesina also called on development institutions in Africa to set up a joint repository of verified and standardised stories, videos and content that will make it easier to aggregate and write stories on what is being achieved in Africa.
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