Africa Magic @ 20: Film-makers, Femi Odugbemi, Victor Okhai speak on impacts on Nollywood

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Africa Magic @ 20: Film-makers, Femi Odugbemi, Victor Okhai speak on impacts on Nollywood
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Two notable Nigerian film-makers, Femi Odugbemi and Victor Okhai have both shared their thoughts, in separate interviews with Potpourri on the impact of two decades of Africa Magic on the Nigerian movie industry, its stakeholders, and how it revolutionised the space for prosperity, while projecting African cultures to the world.

Both were unanimous in their opinions that the birth of Africa Magic in Nigeria brought with it a new wind of change as it took promotion of indigenous storytelling to a new level, while focusing on investment in technology for world-class production, and providing platforms for the development of local talents.Femi Odugbemi emphasized that Africa Magic has given a new meaning to the work of storytellers, saying it legitimized their narratives and provided them with a platform to soar.

Okhai recalled, “I recall that when she first came, when M-net first came in, some of the earliest things done, I remember the New Direction series, those were the early initiatives. After that, there was a need for content for the Africa Magic channel. The late Chico then was the most prolific at the time.

“I think Africa Magic created a legitimate economy for the storyteller. It provided an opportunity for our storytellers to licence their work, provided an opportunity for us to be commissioned to work, but the biggest thing was that Africa magic platforms provided a lift-off point for a wider audience for the African storyteller.

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