WIRED found thousands of ads running on Meta’s social platforms promoting sexually explicit “AI girlfriend' apps. Some human sex workers say the platform unfairly polices their own posts more harshly.
Meta’s online ad library shows the company is hosting thousands of ads for AI-generated, NSFW companion or “girlfriend” apps on Facebook , Instagram , and Messenger . They promote chatbots offering sexually explicit images and text, using NSFW chat samples and AI images of partially clothed, unbelievably shaped, simulated women. Many of the virtual women seen in ads reviewed by WIRED are lifelike—if somewhat uncanny—young, and stereotypically pornographic.
They used tags including “#barelylegal,” “#goodgirls,” and “teens.” Rosytalk also ran 990 ads under at least nine brand names on Meta platforms, including Rosygirl, Rosy Role Play Chat, and AI Chat GPT. At least 13 other apps for AI “girlfriends” have promoted similar services in Meta ads, including “nudifying” features that allow a user to “undress” their AI girlfriend and download the images. A handful of the girlfriend ads had already been removed for violating Meta’s advertising standards.
Artificial Intelligence Facebook Algorithms Advertising Sex Instagram Messenger
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