Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips. No release date has been established for the company’s new video generation tools, only that they’ll roll out “this year.” Plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway , Pika Labs , and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts and extend the length of video clips.
” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them. The move to foster partnerships with third-party AI companies seems an obvious one, though, regardless of how far off it may be.
Adobe Generative AI Video Model Premiere Pro Firefly Video Editing Tools Third-Party Integrations Runway Pika Labs Openai Sora Models Text Prompts Photoshop Generative Fill Release Date Video Generation AI Models
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