Adobe's Firefly Video Model, the first commercially safe generative video platform, is now available in beta.
, previewing a variety of new generative AI video features. Today, the Firefly Video Model has officially launched in public beta and is the first publicly available generative video model designed to be commercially safe.
Firefly’s primary generative video technology is text-to-video, the motion equivalent of text-to-image. Users can describe the video they want in a specific style. Further, Firefly offers a variety of camera controls, including angle, motion, and zoom, enabling people to finetune the video results. It’s also possible to generate new video using reference images, which may be especially helpful when trying to create B-roll that can seamlessly fit into an existing project.
“The usage of Firefly within our creative applications has seen massive adoption, and it’s been inspiring to see how the creative community has used it to push the boundaries of what’s possible,” says Ely Greenfield, chief technology officer, digital media at Adobe. “We’re thrilled to bring creative professionals even more tools for ideation and creation, all designed to be commercially safe.
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