FRANKFURT, Germany (AP) — Adidas said Friday that it is releasing a second batch of high\u002Dend Yeezy sneakers after cutting ties with rapper Ye, formerly known…
The online sale, to start Wednesday through Adidas smartphone apps and its website, follows an earlier set of sales in May. Models that will be available include the Yeezy Boost 350 V2, 500, and 700 as well as the Yeezy Slide and Foam RNR.The company cut ties with Ye in October after he made antisemitic and other offensive remarks online and in interviews. That left Adidas holding 1.2 billion euros worth of unsold Yeezys and searching for a responsible way to dispose of them.
Part of the profits from the sales of the Yeezy shoes will go to the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, run by social justice advocate Philonise Floyd, the brother of George Floyd. The Anti-Defamation League calls the sale “a thoughtful and caring resolution” for the unsold merchandise and that “any attempt to turn the consequences of actions into something that ultimately benefits society and the people he has hurt is most welcome.”
The company said Monday that the first sale of Yeezy shoes helped its preliminary second-quarter financial results and contributed to it raising its outlook for the year — from a high single-digit decline in revenue to a mid-single digit decline.
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Adidas to release second batch of Yeezy sneakers after breakup with YeThe online sale, to start Wednesday through Adidas smartphone apps and its website, follows an earlier set of sales in May.
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Adidas to release second batch of Yeezy sneakers after breakup with YeThe online sale, to start Wednesday through Adidas smartphone apps and its website, follows an earlier set of sales in May.
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