A reason to imagine - how Airtel hopes to connect Nigerian youths' passions and desires

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A reason to imagine - how Airtel hopes to connect Nigerian youths' passions and desires
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The youths, globally, are Nigerian ambassadors whose passions and desire to excel have forced attention to their sides.

This reality, according to Carl Cruz, the chief executive officer of Airtel Nigeria, informed why the network provider is moving beyond just being a Smartphone Network, to an enabler of youths’ dreams and passion.

The realisation that the youths represent a significant portion of its stakeholders in a country where more than 60 percent of the population falls under 30 years of age, Airtel has strengthened its commitment to placing the young people’s passions and desires at the forefront of its mission as a company.

“At Airtel, we see this growth as a beautiful thing. And today, we would love to share with you our new brand purpose, which is our commitment to the future. It is about youth, about excitement, about fun, and most of all, about imagination. The CEO explained that the “A Reason to Imagine” campaign would revolutionize the telecommunications industry and set Airtel apart from its competitors.

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