Nigeria's independent online newspaper
At the heart of communication management is Public Relations . It is the branch of communication that focuses on promoting good image and optimizing virtuous news about individuals or organisations and preventing bad news and unpleasant perceptions about a brand. The PR processes are deliberate, intentional, interactional, affective, and goal-oriented; and public relations is not just a management function but, in the words of the President of NIPR, Ike Neliaku, Ph.D.
So, while governmental PR birthed the practice of PR in Nigeria, it was soon followed by corporate PR when the United African Company set up a PR department as the transition from goods merchandising to industrial production locally showed the imperative of broader communication with customers.
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