On Saturday, 26 October 2024, Arla Foods Nigeria stole the spotlight at the 2024 BrandCom Awards, taking home not one but four impressive wins. Hosted at the Landmark Event Centre in Victoria Island, Lagos, the BrandCom Awards celebrate the brands, agencies, and individuals shaping the future of marketing in Africa.
The brand bagged the following coveted awards: Dairy Company of the Year, Dairy Brand of the Year for Dano Milk, Butter Brand of the Year for Lurpak, and CMO of the Year, Dairy awarded to Ifunanya Obiakor, Head of Marketing for Arla West Africa. These wins are a testament to Arla’s commitment to providing tasty, nutritious and high-quality dairy products to Nigerian families.
Then came the exciting partnership with the biggest reality TV show in Africa, Big Brother Naija Season 9, bringing Arla’s products straight to the heart of pop culture and into millions of homes. The #FuelTheirFuture Back2School campaign made a meaningful impact as well, encouraging Nigerian parents to support their children’s growth with wholesome nutrition.
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