40 million traditional cigarette smokers world wide will drop the habit and take to electronic tobacco by 2025.Mr. Bahman Safakish, Managing Director...
40 million traditional cigarette smokers world wide will drop the habit and take to electronic tobacco by 2025.
He stated that PMI was “making tremendous progress toward our ambitions of a smoke-free future. IQOS is already commercialized in 53 markets, and we have already encouraged over 10 million smokers to switch to IQOS and abandon cigarettes”. Mr. Bahman Safakish said PMI remains totally committed to ensuring that smoke-free products which are safer, replace the current cigarettes as soon as possible.
Bahman Safakish added that “governments can work with manufacturers to encourage innovation. Governments have an important role to play by defining regulations that encourage smokers to switch and smokers ultimately will have to decide to quit cigarettes and, or switch to less harmful products.” Safakish commended the U.S. Food and Drug Administration for its decisions on Modified Risk Tobacco Product applications for IQOS and three HeatSticks variants submitted by Philip Morris International since 2016.
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