It's pretty Lula-scandalous.
company is a company that emphasizes both direct sales and recruiting others to work under you, so you can receive a percentage of profit from the products they sell as well. The people above you are considered your"upline," and the people below you are considered your"downline." MLMs have been around for decades and there's been plenty of controversy over the years surrounding their business practices.
are not. The main difference is that MLMs involve the sale of products and in a pyramid scheme, no actual product is sold..
Note: People recruited to sell LulaRoe are referred to by LulaRoe — and also throughout this post — as"consultants."LulaRoe originated in 2013 and was founded by Mark and DeAnne Stidham. DeAnne allegedly began making and selling maxi skirts at flea markets and out of her car before transitioning into an MLM business model.Lularoe grew SUPER fast. In 2015, the company had around 1,000 consultants selling leggings.
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