2023: Campaign promises and the issue of trust | TheCable

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2023: Campaign promises and the issue of trust | TheCable
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[OPINION BY DAKUKU PETERSIDE] 2023: Campaign promises and the issue of trust

difference. For instance, 63 percent of British people believed their politicians were mainly interested in themselves alone, according to the IPPR think tank poll conducted in 2021. Also, in another survey, 60 percent of Australians rank politicians very low on the issues of honesty and integrity. Similarly, in the US, a 2021 Gallup poll showed that 60 percent of Americans do not have confidence in their politicians.

First, politicians have failed to keep to their many promises over time. A critical look at the campaign promises since the 1979 elections reveals that the themes and promises are the same; food sufficiency, constant electricity, pipe-borne water, the building of roads, coupled with the provision of quality education and healthcare.

Fourth, the average politician is a chameleon who changes his/her persona during and after the elections. The best time to easily access politicians is when they are canvassing for votes. They show an openness that surprises their worst critics and communicates compassionately and purposefully during election campaigns. However, immediately after the elections, these politicians become inaccessible and unapproachable, whether they win or not.

For the political class, political communication and marketing must be less fact-spinning and framing political messages to confuse or deceive the people. The political language should become less vague and empty. All politicians must strive to be honourable, knowledgeable, and trustworthy. Politicians always on the receiving end of the trust deficit must learn the benefit of facts, figures, statistics, historical patterns, trends, and time limits.

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