Two world-renowned strategists, Paul Leinwand and Matt Mani, have emphasised that digital strategies alone are not enough to win in the
marketplace as companies have to reimagine the compelling value they will offer and how they will create it differently. The duo stated this at a workshop hosted by Strategy and PwC’s strategy consulting business…
The duo stated this at a workshop hosted by Strategy and PwC’s strategy consulting business leaders in West Africa. According to the authors, the need to reimagine the way companies uniquely offer their products and services in addition to digital initiatives has become critical for success in the marketplace. They argued that the nature of competitive advantage has shifted and that being digital is not enough
Through in-depth interviews with leaders who led these transformations, they were able to identify seven leadership imperatives that are essential for companies to transform their organisations and shape the future.
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